A particularity of the B2B world is the importance of customer contact with different sales networks (sedentary and travelling sales people, franchisees, etc.). They are often the key to success or failure of any commercial and marketing action.

By offering a customer by customer approach, Intelligent Marketing enables us to create and revisit the means which allow a sales network to enhance the customer relationship and make it more professional and more profitable:

• By giving easy and didactic access to customer intelligence
• By structuring and organising customer visits in an ultra-customised manner 
• By supplying exclusive and innovative sales development tools
• By involving them in “new generation”  sales motivation and promotion operations

Over and above commercial effectiveness, this approach enhances the value of your sales people as much as that of your offer.